Everett, Washington • Established 2007
Our Story
From a single salt brand on the shores of the Pacific Northwest to a portfolio of eleven brands serving customers across the country — this is the story of a family building something that lasts.
Where It All Began
A Family's Passion,
A Region's Character
Springer Family Brands began in 2007 when founder Paul Springer launched Sea Salt Superstore from Everett, Washington. What started as a passion for premium, natural sea salts quickly grew into something much larger — a mission to build brands that genuinely serve their customers while creating opportunity for the people and communities around them.
The Pacific Northwest shaped our identity from the very beginning. The region's spirit of independence, its connection to the natural world, and its tradition of craftsmanship became the foundation upon which every brand in our portfolio was built. From the volcanic salts of the Himalayan range to the spice blends inspired by Seattle's vibrant food scene, each product carries a piece of that origin story.
Nearly two decades later, the Springer family continues to lead with the same conviction: that a business can be both successful and purposeful — that serving customers well and lifting up the people around you are not competing goals, but complementary ones.
Our Guiding Philosophy
We use our business and products to serve customers and in doing so lift up our employees, communities, and partners in the areas in which we operate.
— The Springer Family
What We Stand For
Our Values
Serve Customers
Every product we create and every decision we make starts with the customer. We believe in delivering exceptional quality and genuine value — not because it's good business, but because it's the right thing to do.
Lift Up Employees
Our people are the heart of our brands. We invest in growth, foster ownership, and build meaningful careers where every team member can thrive and contribute to something larger than themselves.
Strengthen Communities
Rooted in Everett, Washington, we believe businesses have a responsibility to the communities where they operate. Through job creation, local partnerships, and responsible practices, we aim to leave every community better than we found it.
Empower Partners
From suppliers to distributors, we build relationships grounded in mutual respect, fair dealing, and shared success. When our partners succeed, we all succeed.
Nearly Two Decades of Growth
Our Journey
The Beginning
Sea Salt Superstore is founded in the Pacific Northwest, establishing the foundation for what would become a family of brands dedicated to premium salt products.
Caravel Gourmet Launches
The award-winning gourmet sea salt brand is born, bringing artisan finishing salts, infused collections, and curated gift sets to food enthusiasts nationwide.
Expanding Horizons
The portfolio grows with Healthy Himalaya and Seattle Spice Company, broadening our reach into wellness products and Pacific Northwest spice blends.
Industrial Division Forms
Sasquatch Rock Salt launches as our first industrial brand, bringing natural, pet-safe deicing solutions to the Pacific Northwest market.
Diversification
Aura Soaks, Aqua Flow, and Witches & Wiccan join the portfolio, extending our expertise in salt and minerals into bath, water treatment, and spiritual wellness.
Digital Initiatives
Springer Bucks and Family Spark launch as our first digital brands, bringing family values into technology with financial literacy tools and connection platforms.
TiniCrostini Joins the Family
The gourmet recipe platform TiniCrostini becomes part of our culinary portfolio, offering 365 days of crostini inspiration to food lovers everywhere.
Springer Family Brands
Our consumer-facing identity is unified under Springer Family Brands, reflecting nearly two decades of growth, 11 brands, and a commitment to serving customers while lifting communities.
Rooted in the Pacific Northwest
Our Home,
Our Responsibility
Headquartered in Everett, Washington, Springer Family Brands is deeply connected to the communities of Snohomish County and the greater Pacific Northwest. Our operations create local jobs, support regional suppliers, and contribute to the economic vitality of the areas where we live and work.
We believe that a company's success should be measured not just by its financial performance, but by the positive impact it creates for its employees, partners, and neighbors. That belief drives every decision we make — from how we source our products to how we treat the people who help bring them to market.
11
Brands
3
Divisions
2007
Founded
1
Family
The People Behind the Brands
Our Leadership
Paul Springer
Founder & CEO
Paul founded Springer Family Brands in 2007 with a vision to build a portfolio of purpose-driven brands rooted in the Pacific Northwest. With nearly two decades of experience in consumer products, e-commerce, and multi-channel retail, he leads the company's strategic direction and growth across all three divisions.
Jeremy Walters
Front Office, Operations & Production Senior Manager
Jeremy brings deep operational expertise to Springer Family Brands, overseeing front office operations, production workflows, and day-to-day execution across the portfolio. His hands-on leadership style and ability to optimize complex supply chains ensure that every brand delivers on its promise of quality.
Chrys Drury
Accounting & Back Office Operations Manager
Chrys manages the financial backbone of Springer Family Brands, leading accounting, compliance, and back office operations with precision and care. Her meticulous attention to detail and strong organizational skills keep the company's financial foundation solid as the portfolio continues to grow.
The Next Chapter
Building What Lasts
As we look ahead, Springer Family Brands continues to grow — not for growth's sake, but because we see opportunity to serve more customers, create more jobs, and make a greater positive impact. Our portfolio of brands will continue to expand across culinary, industrial, and digital categories, always guided by the same philosophy that started it all.
We are building something that lasts — not just a company, but a legacy of quality, integrity, and service that we hope will inspire the next generation of our family and the families we serve.